com.google.api.ads.adwords.jaxws.v201809.cm

Enum AttributionModelType

java.lang.Object

java.lang.Enum<AttributionModelType>

com.google.api.ads.adwords.jaxws.v201809.cm.AttributionModelType

All Implemented Interfaces:

Serializable, Comparable<AttributionModelType>

public enum AttributionModelType
extends Enum<AttributionModelType>

Java class for AttributionModelType.

The following schema fragment specifies the expected content contained within this class.

 <simpleType name="AttributionModelType">
   <restriction base="{http://www.w3.org/2001/XMLSchema}string">
     <enumeration value="UNKNOWN"/>
     <enumeration value="LAST_CLICK"/>
     <enumeration value="FIRST_CLICK"/>
     <enumeration value="LINEAR"/>
     <enumeration value="TIME_DECAY"/>
     <enumeration value="U_SHAPED"/>
     <enumeration value="DATA_DRIVEN"/>
   </restriction>
 </simpleType>
 

Enum Constant Summary

Enum Constants

Enum Constant and Description
DATA_DRIVEN Flexible model that uses machine learning to determine the appropriate distribution of credit among clicks.
FIRST_CLICK Attributes all credit for a conversion to its first click.
LAST_CLICK Attributes all credit for a conversion to its last click.
LINEAR Attributes credit for a conversion equally across all of its clicks.
TIME_DECAY Attributes exponentially more credit for a conversion to its more recent clicks (half-life is 1 week).
U_SHAPED Attributes 40% of the credit for a conversion to its first and last clicks.
UNKNOWN

Method Summary

Modifier and Type	Method and Description
static AttributionModelType	fromValue(String v)
String	value()
static AttributionModelType	valueOf(String name) Returns the enum constant of this type with the specified name.
static AttributionModelType[]	values() Returns an array containing the constants of this enum type, in the order they are declared.

Methods inherited from class java.lang.Enum

clone, compareTo, equals, finalize, getDeclaringClass, hashCode, name, ordinal, toString, valueOf

Methods inherited from class java.lang.Object

getClass, notify, notifyAll, wait, wait, wait

Enum Constant Detail

UNKNOWN

public static final AttributionModelType UNKNOWN

LAST_CLICK

public static final AttributionModelType LAST_CLICK

Attributes all credit for a conversion to its last click.

FIRST_CLICK

public static final AttributionModelType FIRST_CLICK

Attributes all credit for a conversion to its first click.

LINEAR

public static final AttributionModelType LINEAR

Attributes credit for a conversion equally across all of its clicks.

TIME_DECAY

public static final AttributionModelType TIME_DECAY

Attributes exponentially more credit for a conversion to its more recent clicks (half-life is 1 week).

U_SHAPED

public static final AttributionModelType U_SHAPED

Attributes 40% of the credit for a conversion to its first and last clicks. Remaining 20% is evenly distributed across all other clicks.

DATA_DRIVEN

public static final AttributionModelType DATA_DRIVEN

Flexible model that uses machine learning to determine the appropriate distribution of credit among clicks.

Method Detail

values

public static AttributionModelType[] values()

Returns an array containing the constants of this enum type, in the order they are declared. This method may be used to iterate over the constants as follows:

for (AttributionModelType c : AttributionModelType.values())
    System.out.println(c);

Returns:

an array containing the constants of this enum type, in the order they are declared

valueOf

public static AttributionModelType valueOf(String name)

Returns the enum constant of this type with the specified name. The string must match exactly an identifier used to declare an enum constant in this type. (Extraneous whitespace characters are not permitted.)

Parameters:

name - the name of the enum constant to be returned.

Returns:

the enum constant with the specified name

Throws:

IllegalArgumentException - if this enum type has no constant with the specified name

NullPointerException - if the argument is null

value

public String value()

fromValue

public static AttributionModelType fromValue(String v)