BiddingStrategyType (AdWords AppEngine components 4.21.0 API)

java.lang.Object
- java.lang.Enum<BiddingStrategyType>
- - com.google.api.ads.adwords.jaxws.v201809.cm.BiddingStrategyType

All Implemented Interfaces:: Serializable, Comparable<BiddingStrategyType>

public enum BiddingStrategyType
extends Enum<BiddingStrategyType>

Java class for BiddingStrategyType.

The following schema fragment specifies the expected content contained within this class.

 <simpleType name="BiddingStrategyType">
   <restriction base="{http://www.w3.org/2001/XMLSchema}string">
     <enumeration value="MANUAL_CPC"/>
     <enumeration value="MANUAL_CPM"/>
     <enumeration value="PAGE_ONE_PROMOTED"/>
     <enumeration value="TARGET_SPEND"/>
     <enumeration value="TARGET_CPA"/>
     <enumeration value="TARGET_ROAS"/>
     <enumeration value="MAXIMIZE_CONVERSIONS"/>
     <enumeration value="MAXIMIZE_CONVERSION_VALUE"/>
     <enumeration value="TARGET_OUTRANK_SHARE"/>
     <enumeration value="NONE"/>
     <enumeration value="UNKNOWN"/>
   </restriction>
 </simpleType>

Enum Constant Summary

Enum Constants
Enum Constant and Description
`MANUAL_CPC` Manual click based bidding where user pays per click.
`MANUAL_CPM` Manual impression based bidding where user pays per thousand impressions.
`MAXIMIZE_CONVERSION_VALUE` Maximize conversion value is an automated bidding strategy that automatically sets bids to maximize revenue while spending your budget.
`MAXIMIZE_CONVERSIONS` Maximize conversions is an automated bidding strategy that automatically sets bids to help get the most conversions for your campaign while spending your budget.
`NONE` Special bidding strategy type used to reset the bidding strategy at AdGroup and AdGroupCriterion.
`PAGE_ONE_PROMOTED` Page-One Promoted is an automated bid strategy that sets max CPC bids to target impressions on page one or page one promoted slots on google.com.
`TARGET_CPA` Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost per acquisition (CPA) you set.
`TARGET_OUTRANK_SHARE` Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor.
`TARGET_ROAS` Target ROAS is an automated bidding strategy that helps you maximize revenue while averaging a specific target return on average spend (ROAS).
`TARGET_SPEND` Target Spend (Maximize Clicks) is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.
`UNKNOWN` Used for return value only.

Method Summary

All Methods Static Methods Instance Methods Concrete Methods
Modifier and Type	Method and Description
`static BiddingStrategyType`	`fromValue(String v)`
`String`	`value()`
`static BiddingStrategyType`	`valueOf(String name)` Returns the enum constant of this type with the specified name.
`static BiddingStrategyType[]`	`values()` Returns an array containing the constants of this enum type, in the order they are declared.

Methods inherited from class java.lang.Enum
clone, compareTo, equals, finalize, getDeclaringClass, hashCode, name, ordinal, toString, valueOf

Methods inherited from class java.lang.Object
getClass, notify, notifyAll, wait, wait, wait

- Enum Constant Detail
  - MANUAL_CPC
```
public static final BiddingStrategyType MANUAL_CPC
```
    Manual click based bidding where user pays per click. See ManualCpcBiddingScheme for more details.
  - MANUAL_CPM
```
public static final BiddingStrategyType MANUAL_CPM
```
    Manual impression based bidding where user pays per thousand impressions. See ManualCpmBiddingScheme for more details.
  - PAGE_ONE_PROMOTED
```
public static final BiddingStrategyType PAGE_ONE_PROMOTED
```
    Page-One Promoted is an automated bid strategy that sets max CPC bids to target impressions on page one or page one promoted slots on google.com. See PageOnePromotedBiddingScheme for more details.
  - TARGET_SPEND
```
public static final BiddingStrategyType TARGET_SPEND
```
    Target Spend (Maximize Clicks) is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. See TargetSpendBiddingScheme for more details.
  - TARGET_CPA
```
public static final BiddingStrategyType TARGET_CPA
```
    Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost per acquisition (CPA) you set. See TargetCpaBiddingScheme for more details.
  - TARGET_ROAS
```
public static final BiddingStrategyType TARGET_ROAS
```
    Target ROAS is an automated bidding strategy that helps you maximize revenue while averaging a specific target return on average spend (ROAS). See TargetRoasBiddingScheme for more details.
  - MAXIMIZE_CONVERSIONS
```
public static final BiddingStrategyType MAXIMIZE_CONVERSIONS
```
    Maximize conversions is an automated bidding strategy that automatically sets bids to help get the most conversions for your campaign while spending your budget. See MaximizeConversionsBiddingScheme for more details.
  - MAXIMIZE_CONVERSION_VALUE
```
public static final BiddingStrategyType MAXIMIZE_CONVERSION_VALUE
```
    Maximize conversion value is an automated bidding strategy that automatically sets bids to maximize revenue while spending your budget. See MaximizeConversionValueBiddingScheme for more details.
  - TARGET_OUTRANK_SHARE
```
public static final BiddingStrategyType TARGET_OUTRANK_SHARE
```
    Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor. See TargetOutrankShareBiddingScheme for more details.
  - NONE
```
public static final BiddingStrategyType NONE
```
    Special bidding strategy type used to reset the bidding strategy at AdGroup and AdGroupCriterion.
  - UNKNOWN
```
public static final BiddingStrategyType UNKNOWN
```
    Used for return value only. An enumeration could not be processed, typically due to incompatibility with your WSDL version.
- Method Detail
  - values
```
public static BiddingStrategyType[] values()
```
    Returns an array containing the constants of this enum type, in the order they are declared. This method may be used to iterate over the constants as follows:
```
for (BiddingStrategyType c : BiddingStrategyType.values())
    System.out.println(c);
```
    Returns:
    
    an array containing the constants of this enum type, in the order they are declared
  - valueOf
```
public static BiddingStrategyType valueOf(String name)
```
    Returns the enum constant of this type with the specified name. The string must match exactly an identifier used to declare an enum constant in this type. (Extraneous whitespace characters are not permitted.)
    
    Parameters:
    
    name - the name of the enum constant to be returned.
    
    Returns:
    
    the enum constant with the specified name
    
    Throws:
    
    IllegalArgumentException - if this enum type has no constant with the specified name
    
    NullPointerException - if the argument is null
  - value
```
public String value()
```
  - fromValue
```
public static BiddingStrategyType fromValue(String v)
```

Enum BiddingStrategyType

Enum Constant Summary

Method Summary

Methods inherited from class java.lang.Enum

Methods inherited from class java.lang.Object

Enum Constant Detail

MANUAL_CPC

MANUAL_CPM

PAGE_ONE_PROMOTED

TARGET_SPEND

TARGET_CPA

TARGET_ROAS

MAXIMIZE_CONVERSIONS

MAXIMIZE_CONVERSION_VALUE

TARGET_OUTRANK_SHARE

NONE

UNKNOWN

Method Detail

values

valueOf

value

fromValue