Enum AttributionModelEnum.AttributionModel

  • All Implemented Interfaces:
    com.google.protobuf.Internal.EnumLite, com.google.protobuf.ProtocolMessageEnum, java.io.Serializable, java.lang.Comparable<AttributionModelEnum.AttributionModel>
    Enclosing class:
    AttributionModelEnum

    public static enum AttributionModelEnum.AttributionModel
    extends java.lang.Enum<AttributionModelEnum.AttributionModel>
    implements com.google.protobuf.ProtocolMessageEnum
     The attribution model that describes how to distribute credit for a
     particular conversion across potentially many prior interactions.
     
    Protobuf enum google.ads.googleads.v10.enums.AttributionModelEnum.AttributionModel
    • Enum Constant Detail

      • GOOGLE_ADS_LAST_CLICK

        public static final AttributionModelEnum.AttributionModel GOOGLE_ADS_LAST_CLICK
         Attributes all credit for a conversion to its last click.
         
        GOOGLE_ADS_LAST_CLICK = 101;
      • GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK

        public static final AttributionModelEnum.AttributionModel GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK
         Attributes all credit for a conversion to its first click using Google
         Search attribution.
         
        GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK = 102;
      • GOOGLE_SEARCH_ATTRIBUTION_LINEAR

        public static final AttributionModelEnum.AttributionModel GOOGLE_SEARCH_ATTRIBUTION_LINEAR
         Attributes credit for a conversion equally across all of its clicks using
         Google Search attribution.
         
        GOOGLE_SEARCH_ATTRIBUTION_LINEAR = 103;
      • GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY

        public static final AttributionModelEnum.AttributionModel GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY
         Attributes exponentially more credit for a conversion to its more recent
         clicks using Google Search attribution (half-life is 1 week).
         
        GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY = 104;
      • GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED

        public static final AttributionModelEnum.AttributionModel GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED
         Attributes 40% of the credit for a conversion to its first and last
         clicks. Remaining 20% is evenly distributed across all other clicks. This
         uses Google Search attribution.
         
        GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED = 105;
      • GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN

        public static final AttributionModelEnum.AttributionModel GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN
         Flexible model that uses machine learning to determine the appropriate
         distribution of credit among clicks using Google Search attribution.
         
        GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN = 106;
    • Field Detail

      • UNSPECIFIED_VALUE

        public static final int UNSPECIFIED_VALUE
         Not specified.
         
        UNSPECIFIED = 0;
        See Also:
        Constant Field Values
      • UNKNOWN_VALUE

        public static final int UNKNOWN_VALUE
         Used for return value only. Represents value unknown in this version.
         
        UNKNOWN = 1;
        See Also:
        Constant Field Values
      • EXTERNAL_VALUE

        public static final int EXTERNAL_VALUE
         Uses external attribution.
         
        EXTERNAL = 100;
        See Also:
        Constant Field Values
      • GOOGLE_ADS_LAST_CLICK_VALUE

        public static final int GOOGLE_ADS_LAST_CLICK_VALUE
         Attributes all credit for a conversion to its last click.
         
        GOOGLE_ADS_LAST_CLICK = 101;
        See Also:
        Constant Field Values
      • GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK_VALUE

        public static final int GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK_VALUE
         Attributes all credit for a conversion to its first click using Google
         Search attribution.
         
        GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK = 102;
        See Also:
        Constant Field Values
      • GOOGLE_SEARCH_ATTRIBUTION_LINEAR_VALUE

        public static final int GOOGLE_SEARCH_ATTRIBUTION_LINEAR_VALUE
         Attributes credit for a conversion equally across all of its clicks using
         Google Search attribution.
         
        GOOGLE_SEARCH_ATTRIBUTION_LINEAR = 103;
        See Also:
        Constant Field Values
      • GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY_VALUE

        public static final int GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY_VALUE
         Attributes exponentially more credit for a conversion to its more recent
         clicks using Google Search attribution (half-life is 1 week).
         
        GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY = 104;
        See Also:
        Constant Field Values
      • GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED_VALUE

        public static final int GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED_VALUE
         Attributes 40% of the credit for a conversion to its first and last
         clicks. Remaining 20% is evenly distributed across all other clicks. This
         uses Google Search attribution.
         
        GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED = 105;
        See Also:
        Constant Field Values
      • GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN_VALUE

        public static final int GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN_VALUE
         Flexible model that uses machine learning to determine the appropriate
         distribution of credit among clicks using Google Search attribution.
         
        GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN = 106;
        See Also:
        Constant Field Values
    • Method Detail

      • values

        public static AttributionModelEnum.AttributionModel[] values()
        Returns an array containing the constants of this enum type, in the order they are declared. This method may be used to iterate over the constants as follows:
        for (AttributionModelEnum.AttributionModel c : AttributionModelEnum.AttributionModel.values())
            System.out.println(c);
        
        Returns:
        an array containing the constants of this enum type, in the order they are declared
      • valueOf

        public static AttributionModelEnum.AttributionModel valueOf​(java.lang.String name)
        Returns the enum constant of this type with the specified name. The string must match exactly an identifier used to declare an enum constant in this type. (Extraneous whitespace characters are not permitted.)
        Parameters:
        name - the name of the enum constant to be returned.
        Returns:
        the enum constant with the specified name
        Throws:
        java.lang.IllegalArgumentException - if this enum type has no constant with the specified name
        java.lang.NullPointerException - if the argument is null
      • getNumber

        public final int getNumber()
        Specified by:
        getNumber in interface com.google.protobuf.Internal.EnumLite
        Specified by:
        getNumber in interface com.google.protobuf.ProtocolMessageEnum
      • valueOf

        @Deprecated
        public static AttributionModelEnum.AttributionModel valueOf​(int value)
        Deprecated.
        Returns the enum constant of this type with the specified name. The string must match exactly an identifier used to declare an enum constant in this type. (Extraneous whitespace characters are not permitted.)
        Parameters:
        value - the name of the enum constant to be returned.
        Returns:
        the enum constant with the specified name
        Throws:
        java.lang.IllegalArgumentException - if this enum type has no constant with the specified name
        java.lang.NullPointerException - if the argument is null
      • forNumber

        public static AttributionModelEnum.AttributionModel forNumber​(int value)
        Parameters:
        value - The numeric wire value of the corresponding enum entry.
        Returns:
        The enum associated with the given numeric wire value.
      • getValueDescriptor

        public final com.google.protobuf.Descriptors.EnumValueDescriptor getValueDescriptor()
        Specified by:
        getValueDescriptor in interface com.google.protobuf.ProtocolMessageEnum
      • getDescriptorForType

        public final com.google.protobuf.Descriptors.EnumDescriptor getDescriptorForType()
        Specified by:
        getDescriptorForType in interface com.google.protobuf.ProtocolMessageEnum
      • getDescriptor

        public static final com.google.protobuf.Descriptors.EnumDescriptor getDescriptor()
      • valueOf

        public static AttributionModelEnum.AttributionModel valueOf​(com.google.protobuf.Descriptors.EnumValueDescriptor desc)
        Returns the enum constant of this type with the specified name. The string must match exactly an identifier used to declare an enum constant in this type. (Extraneous whitespace characters are not permitted.)
        Parameters:
        desc - the name of the enum constant to be returned.
        Returns:
        the enum constant with the specified name
        Throws:
        java.lang.IllegalArgumentException - if this enum type has no constant with the specified name
        java.lang.NullPointerException - if the argument is null