Package com.google.ads.googleads.v18.common

Interface MaximizeConversionValueOrBuilder

All Superinterfaces:
com.google.protobuf.MessageLiteOrBuilder, com.google.protobuf.MessageOrBuilder
All Known Implementing Classes:
MaximizeConversionValue, MaximizeConversionValue.Builder
public interface MaximizeConversionValueOrBuilder extends com.google.protobuf.MessageOrBuilder

  • Method Summary

    Modifier and Type
    Method
    Description
    long
    getCpcBidCeilingMicros()
    Maximum bid limit that can be set by the bid strategy.
    long
    getCpcBidFloorMicros()
    Minimum bid limit that can be set by the bid strategy.
    double
    getTargetRoas()
    The target return on ad spend (ROAS) option.

    Methods inherited from interface com.google.protobuf.MessageLiteOrBuilder

    isInitialized

    Methods inherited from interface com.google.protobuf.MessageOrBuilder

    findInitializationErrors, getAllFields, getDefaultInstanceForType, getDescriptorForType, getField, getInitializationErrorString, getOneofFieldDescriptor, getRepeatedField, getRepeatedFieldCount, getUnknownFields, hasField, hasOneof

  • Method Details

    • getTargetRoas

      double getTargetRoas()
       The target return on ad spend (ROAS) option. If set, the bid strategy will
 maximize revenue while averaging the target return on ad spend. If the
 target ROAS is high, the bid strategy may not be able to spend the full
 budget. If the target ROAS is not set, the bid strategy will aim to
 achieve the highest possible ROAS for the budget.
      double target_roas = 2;
      Returns:
      The targetRoas.

    • getCpcBidCeilingMicros

      long getCpcBidCeilingMicros()
       Maximum bid limit that can be set by the bid strategy.
 The limit applies to all keywords managed by the strategy.
 Mutable for portfolio bidding strategies only.
      int64 cpc_bid_ceiling_micros = 3;
      Returns:
      The cpcBidCeilingMicros.

    • getCpcBidFloorMicros

      long getCpcBidFloorMicros()
       Minimum bid limit that can be set by the bid strategy.
 The limit applies to all keywords managed by the strategy.
 Mutable for portfolio bidding strategies only.
      int64 cpc_bid_floor_micros = 4;
      Returns:
      The cpcBidFloorMicros.