Package com.google.ads.googleads.v18.enums

Enum Class BiddingStrategyTypeEnum.BiddingStrategyType

java.lang.Object
java.lang.Enum<BiddingStrategyTypeEnum.BiddingStrategyType>
com.google.ads.googleads.v18.enums.BiddingStrategyTypeEnum.BiddingStrategyType
All Implemented Interfaces:
com.google.protobuf.Internal.EnumLite, com.google.protobuf.ProtocolMessageEnum, Serializable, Comparable<BiddingStrategyTypeEnum.BiddingStrategyType>, Constable
Enclosing class:
BiddingStrategyTypeEnum
public static enum BiddingStrategyTypeEnum.BiddingStrategyType extends Enum<BiddingStrategyTypeEnum.BiddingStrategyType> implements com.google.protobuf.ProtocolMessageEnum
 Enum describing possible bidding strategy types.
Protobuf enum google.ads.googleads.v18.enums.BiddingStrategyTypeEnum.BiddingStrategyType

  • Nested Class Summary

    Nested classes/interfaces inherited from class java.lang.Enum

    Enum.EnumDesc<E extends Enum<E>>

  • Enum Constant Summary

    Enum Constants
    Enum Constant
    Description
    COMMISSION
    Commission is an automatic bidding strategy in which the advertiser pays a certain portion of the conversion value.
    ENHANCED_CPC
    Enhanced CPC is a bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.
    FIXED_CPM
    Fixed CPM is a manual bidding strategy with a fixed CPM.
    INVALID
    Used for return value only.
    MANUAL_CPA
    Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action.
    MANUAL_CPC
    Manual click based bidding where user pays per click.
    MANUAL_CPM
    Manual impression based bidding where user pays per thousand impressions.
    MANUAL_CPV
    A bidding strategy that pays a configurable amount per video view.
    MAXIMIZE_CONVERSION_VALUE
    An automated bidding strategy that automatically sets bids to maximize revenue while spending your budget.
    MAXIMIZE_CONVERSIONS
    A bidding strategy that automatically maximizes number of conversions given a daily budget.
    PAGE_ONE_PROMOTED
    Page-One Promoted bidding scheme, which sets max cpc bids to target impressions on page one or page one promoted slots on google.com.
    PERCENT_CPC
    Percent Cpc is bidding strategy where bids are a fraction of the advertised price for some good or service.
    TARGET_CPA
    Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
    TARGET_CPM
    Target CPM is an automated bid strategy that sets bids to help get as many impressions as possible at the target cost per one thousand impressions (CPM) you set.
    TARGET_CPV
    Target CPV is an automated bidding strategy that sets bids to optimize performance given the average target cost per view.
    TARGET_IMPRESSION_SHARE
    An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
    TARGET_OUTRANK_SHARE
    Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor.
    TARGET_ROAS
    Target ROAS is an automated bidding strategy that helps you maximize revenue while averaging a specific target Return On Average Spend (ROAS).
    TARGET_SPEND
    Target Spend is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.
    UNKNOWN
    Used for return value only.
    UNRECOGNIZED
     
    UNSPECIFIED
    Not specified.

  • Field Summary

    Fields
    Modifier and Type
    Field
    Description
    static final int
    COMMISSION_VALUE
    Commission is an automatic bidding strategy in which the advertiser pays a certain portion of the conversion value.
    static final int
    ENHANCED_CPC_VALUE
    Enhanced CPC is a bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.
    static final int
    FIXED_CPM_VALUE
    Fixed CPM is a manual bidding strategy with a fixed CPM.
    static final int
    INVALID_VALUE
    Used for return value only.
    static final int
    MANUAL_CPA_VALUE
    Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action.
    static final int
    MANUAL_CPC_VALUE
    Manual click based bidding where user pays per click.
    static final int
    MANUAL_CPM_VALUE
    Manual impression based bidding where user pays per thousand impressions.
    static final int
    MANUAL_CPV_VALUE
    A bidding strategy that pays a configurable amount per video view.
    static final int
    MAXIMIZE_CONVERSION_VALUE_VALUE
    An automated bidding strategy that automatically sets bids to maximize revenue while spending your budget.
    static final int
    MAXIMIZE_CONVERSIONS_VALUE
    A bidding strategy that automatically maximizes number of conversions given a daily budget.
    static final int
    PAGE_ONE_PROMOTED_VALUE
    Page-One Promoted bidding scheme, which sets max cpc bids to target impressions on page one or page one promoted slots on google.com.
    static final int
    PERCENT_CPC_VALUE
    Percent Cpc is bidding strategy where bids are a fraction of the advertised price for some good or service.
    static final int
    TARGET_CPA_VALUE
    Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
    static final int
    TARGET_CPM_VALUE
    Target CPM is an automated bid strategy that sets bids to help get as many impressions as possible at the target cost per one thousand impressions (CPM) you set.
    static final int
    TARGET_CPV_VALUE
    Target CPV is an automated bidding strategy that sets bids to optimize performance given the average target cost per view.
    static final int
    TARGET_IMPRESSION_SHARE_VALUE
    An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
    static final int
    TARGET_OUTRANK_SHARE_VALUE
    Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor.
    static final int
    TARGET_ROAS_VALUE
    Target ROAS is an automated bidding strategy that helps you maximize revenue while averaging a specific target Return On Average Spend (ROAS).
    static final int
    TARGET_SPEND_VALUE
    Target Spend is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.
    static final int
    UNKNOWN_VALUE
    Used for return value only.
    static final int
    UNSPECIFIED_VALUE
    Not specified.

  • Method Summary

    Modifier and Type
    Method
    Description
    static BiddingStrategyTypeEnum.BiddingStrategyType
    forNumber(int value)
     
    static final com.google.protobuf.Descriptors.EnumDescriptor
    getDescriptor()
     
    final com.google.protobuf.Descriptors.EnumDescriptor
    getDescriptorForType()
     
    final int
    getNumber()
     
    final com.google.protobuf.Descriptors.EnumValueDescriptor
    getValueDescriptor()
     
    static com.google.protobuf.Internal.EnumLiteMap<BiddingStrategyTypeEnum.BiddingStrategyType>
    internalGetValueMap()
     
    static BiddingStrategyTypeEnum.BiddingStrategyType
    valueOf(int value)
    Deprecated.
    static BiddingStrategyTypeEnum.BiddingStrategyType
    valueOf(com.google.protobuf.Descriptors.EnumValueDescriptor desc)
    Returns the enum constant of this class with the specified name.
    static BiddingStrategyTypeEnum.BiddingStrategyType
    valueOf(String name)
    Returns the enum constant of this class with the specified name.
    static BiddingStrategyTypeEnum.BiddingStrategyType[]
    values()
    Returns an array containing the constants of this enum class, in the order they are declared.

    Methods inherited from class java.lang.Enum

    clone, compareTo, describeConstable, equals, finalize, getDeclaringClass, hashCode, name, ordinal, toString, valueOf

    Methods inherited from class java.lang.Object

    getClass, notify, notifyAll, wait, wait, wait

  • Enum Constant Details

    • UNSPECIFIED

      public static final BiddingStrategyTypeEnum.BiddingStrategyType UNSPECIFIED
       Not specified.
      UNSPECIFIED = 0;

    • UNKNOWN

      public static final BiddingStrategyTypeEnum.BiddingStrategyType UNKNOWN
       Used for return value only. Represents value unknown in this version.
      UNKNOWN = 1;

    • COMMISSION

      public static final BiddingStrategyTypeEnum.BiddingStrategyType COMMISSION
       Commission is an automatic bidding strategy in which the advertiser pays
 a certain portion of the conversion value.
      COMMISSION = 16;

    • ENHANCED_CPC

      public static final BiddingStrategyTypeEnum.BiddingStrategyType ENHANCED_CPC
       Enhanced CPC is a bidding strategy that raises bids for clicks
 that seem more likely to lead to a conversion and lowers
 them for clicks where they seem less likely.
      ENHANCED_CPC = 2;

    • FIXED_CPM

      public static final BiddingStrategyTypeEnum.BiddingStrategyType FIXED_CPM
       Fixed CPM is a manual bidding strategy with a fixed CPM.
      FIXED_CPM = 19;

    • INVALID

      public static final BiddingStrategyTypeEnum.BiddingStrategyType INVALID
       Used for return value only. Indicates that a campaign does not have a
 bidding strategy. This prevents the campaign from serving. For example,
 a campaign may be attached to a manager bidding strategy and the serving
 account is subsequently unlinked from the manager account. In this case
 the campaign will automatically be detached from the now inaccessible
 manager bidding strategy and transition to the INVALID bidding strategy
 type.
      INVALID = 17;

    • MANUAL_CPA

      public static final BiddingStrategyTypeEnum.BiddingStrategyType MANUAL_CPA
       Manual bidding strategy that allows advertiser to set the bid per
 advertiser-specified action.
      MANUAL_CPA = 18;

    • MANUAL_CPC

      public static final BiddingStrategyTypeEnum.BiddingStrategyType MANUAL_CPC
       Manual click based bidding where user pays per click.
      MANUAL_CPC = 3;

    • MANUAL_CPM

      public static final BiddingStrategyTypeEnum.BiddingStrategyType MANUAL_CPM
       Manual impression based bidding
 where user pays per thousand impressions.
      MANUAL_CPM = 4;

    • MANUAL_CPV

      public static final BiddingStrategyTypeEnum.BiddingStrategyType MANUAL_CPV
       A bidding strategy that pays a configurable amount per video view.
      MANUAL_CPV = 13;

    • MAXIMIZE_CONVERSIONS

      public static final BiddingStrategyTypeEnum.BiddingStrategyType MAXIMIZE_CONVERSIONS
       A bidding strategy that automatically maximizes number of conversions
 given a daily budget.
      MAXIMIZE_CONVERSIONS = 10;

    • MAXIMIZE_CONVERSION_VALUE

      public static final BiddingStrategyTypeEnum.BiddingStrategyType MAXIMIZE_CONVERSION_VALUE
       An automated bidding strategy that automatically sets bids to maximize
 revenue while spending your budget.
      MAXIMIZE_CONVERSION_VALUE = 11;

    • PAGE_ONE_PROMOTED

      public static final BiddingStrategyTypeEnum.BiddingStrategyType PAGE_ONE_PROMOTED
       Page-One Promoted bidding scheme, which sets max cpc bids to
 target impressions on page one or page one promoted slots on google.com.
 This enum value is deprecated.
      PAGE_ONE_PROMOTED = 5;

    • PERCENT_CPC

      public static final BiddingStrategyTypeEnum.BiddingStrategyType PERCENT_CPC
       Percent Cpc is bidding strategy where bids are a fraction of the
 advertised price for some good or service.
      PERCENT_CPC = 12;

    • TARGET_CPA

      public static final BiddingStrategyTypeEnum.BiddingStrategyType TARGET_CPA
       Target CPA is an automated bid strategy that sets bids
 to help get as many conversions as possible
 at the target cost-per-acquisition (CPA) you set.
      TARGET_CPA = 6;

    • TARGET_CPM

      public static final BiddingStrategyTypeEnum.BiddingStrategyType TARGET_CPM
       Target CPM is an automated bid strategy that sets bids to help get
 as many impressions as possible at the target cost per one thousand
 impressions (CPM) you set.
      TARGET_CPM = 14;

    • TARGET_CPV

      public static final BiddingStrategyTypeEnum.BiddingStrategyType TARGET_CPV
       Target CPV is an automated bidding strategy that sets bids to optimize
 performance given the average target cost per view.
      TARGET_CPV = 20;

    • TARGET_IMPRESSION_SHARE

      public static final BiddingStrategyTypeEnum.BiddingStrategyType TARGET_IMPRESSION_SHARE
       An automated bidding strategy that sets bids so that a certain percentage
 of search ads are shown at the top of the first page (or other targeted
 location).
      TARGET_IMPRESSION_SHARE = 15;

    • TARGET_OUTRANK_SHARE

      public static final BiddingStrategyTypeEnum.BiddingStrategyType TARGET_OUTRANK_SHARE
       Target Outrank Share is an automated bidding strategy that sets bids
 based on the target fraction of auctions where the advertiser
 should outrank a specific competitor.
 This enum value is deprecated.
      TARGET_OUTRANK_SHARE = 7;

    • TARGET_ROAS

      public static final BiddingStrategyTypeEnum.BiddingStrategyType TARGET_ROAS
       Target ROAS is an automated bidding strategy
 that helps you maximize revenue while averaging
 a specific target Return On Average Spend (ROAS).
      TARGET_ROAS = 8;

    • TARGET_SPEND

      public static final BiddingStrategyTypeEnum.BiddingStrategyType TARGET_SPEND
       Target Spend is an automated bid strategy that sets your bids
 to help get as many clicks as possible within your budget.
      TARGET_SPEND = 9;

    • UNRECOGNIZED

      public static final BiddingStrategyTypeEnum.BiddingStrategyType UNRECOGNIZED

  • Field Details

    • UNSPECIFIED_VALUE

      public static final int UNSPECIFIED_VALUE
       Not specified.
      UNSPECIFIED = 0;
      See Also:

    • UNKNOWN_VALUE

      public static final int UNKNOWN_VALUE
       Used for return value only. Represents value unknown in this version.
      UNKNOWN = 1;
      See Also:

    • COMMISSION_VALUE

      public static final int COMMISSION_VALUE
       Commission is an automatic bidding strategy in which the advertiser pays
 a certain portion of the conversion value.
      COMMISSION = 16;
      See Also:

    • ENHANCED_CPC_VALUE

      public static final int ENHANCED_CPC_VALUE
       Enhanced CPC is a bidding strategy that raises bids for clicks
 that seem more likely to lead to a conversion and lowers
 them for clicks where they seem less likely.
      ENHANCED_CPC = 2;
      See Also:

    • FIXED_CPM_VALUE

      public static final int FIXED_CPM_VALUE
       Fixed CPM is a manual bidding strategy with a fixed CPM.
      FIXED_CPM = 19;
      See Also:

    • INVALID_VALUE

      public static final int INVALID_VALUE
       Used for return value only. Indicates that a campaign does not have a
 bidding strategy. This prevents the campaign from serving. For example,
 a campaign may be attached to a manager bidding strategy and the serving
 account is subsequently unlinked from the manager account. In this case
 the campaign will automatically be detached from the now inaccessible
 manager bidding strategy and transition to the INVALID bidding strategy
 type.
      INVALID = 17;
      See Also:

    • MANUAL_CPA_VALUE

      public static final int MANUAL_CPA_VALUE
       Manual bidding strategy that allows advertiser to set the bid per
 advertiser-specified action.
      MANUAL_CPA = 18;
      See Also:

    • MANUAL_CPC_VALUE

      public static final int MANUAL_CPC_VALUE
       Manual click based bidding where user pays per click.
      MANUAL_CPC = 3;
      See Also:

    • MANUAL_CPM_VALUE

      public static final int MANUAL_CPM_VALUE
       Manual impression based bidding
 where user pays per thousand impressions.
      MANUAL_CPM = 4;
      See Also:

    • MANUAL_CPV_VALUE

      public static final int MANUAL_CPV_VALUE
       A bidding strategy that pays a configurable amount per video view.
      MANUAL_CPV = 13;
      See Also:

    • MAXIMIZE_CONVERSIONS_VALUE

      public static final int MAXIMIZE_CONVERSIONS_VALUE
       A bidding strategy that automatically maximizes number of conversions
 given a daily budget.
      MAXIMIZE_CONVERSIONS = 10;
      See Also:

    • MAXIMIZE_CONVERSION_VALUE_VALUE

      public static final int MAXIMIZE_CONVERSION_VALUE_VALUE
       An automated bidding strategy that automatically sets bids to maximize
 revenue while spending your budget.
      MAXIMIZE_CONVERSION_VALUE = 11;
      See Also:

    • PAGE_ONE_PROMOTED_VALUE

      public static final int PAGE_ONE_PROMOTED_VALUE
       Page-One Promoted bidding scheme, which sets max cpc bids to
 target impressions on page one or page one promoted slots on google.com.
 This enum value is deprecated.
      PAGE_ONE_PROMOTED = 5;
      See Also:

    • PERCENT_CPC_VALUE

      public static final int PERCENT_CPC_VALUE
       Percent Cpc is bidding strategy where bids are a fraction of the
 advertised price for some good or service.
      PERCENT_CPC = 12;
      See Also:

    • TARGET_CPA_VALUE

      public static final int TARGET_CPA_VALUE
       Target CPA is an automated bid strategy that sets bids
 to help get as many conversions as possible
 at the target cost-per-acquisition (CPA) you set.
      TARGET_CPA = 6;
      See Also:

    • TARGET_CPM_VALUE

      public static final int TARGET_CPM_VALUE
       Target CPM is an automated bid strategy that sets bids to help get
 as many impressions as possible at the target cost per one thousand
 impressions (CPM) you set.
      TARGET_CPM = 14;
      See Also:

    • TARGET_CPV_VALUE

      public static final int TARGET_CPV_VALUE
       Target CPV is an automated bidding strategy that sets bids to optimize
 performance given the average target cost per view.
      TARGET_CPV = 20;
      See Also:

    • TARGET_IMPRESSION_SHARE_VALUE

      public static final int TARGET_IMPRESSION_SHARE_VALUE
       An automated bidding strategy that sets bids so that a certain percentage
 of search ads are shown at the top of the first page (or other targeted
 location).
      TARGET_IMPRESSION_SHARE = 15;
      See Also:

    • TARGET_OUTRANK_SHARE_VALUE

      public static final int TARGET_OUTRANK_SHARE_VALUE
       Target Outrank Share is an automated bidding strategy that sets bids
 based on the target fraction of auctions where the advertiser
 should outrank a specific competitor.
 This enum value is deprecated.
      TARGET_OUTRANK_SHARE = 7;
      See Also:

    • TARGET_ROAS_VALUE

      public static final int TARGET_ROAS_VALUE
       Target ROAS is an automated bidding strategy
 that helps you maximize revenue while averaging
 a specific target Return On Average Spend (ROAS).
      TARGET_ROAS = 8;
      See Also:

    • TARGET_SPEND_VALUE

      public static final int TARGET_SPEND_VALUE
       Target Spend is an automated bid strategy that sets your bids
 to help get as many clicks as possible within your budget.
      TARGET_SPEND = 9;
      See Also:

  • Method Details

    • values

      public static BiddingStrategyTypeEnum.BiddingStrategyType[] values()
      Returns an array containing the constants of this enum class, in the order they are declared.
      Returns:
      an array containing the constants of this enum class, in the order they are declared

    • valueOf

      public static BiddingStrategyTypeEnum.BiddingStrategyType valueOf(String name)
      Returns the enum constant of this class with the specified name. The string must match exactly an identifier used to declare an enum constant in this class. (Extraneous whitespace characters are not permitted.)
      Parameters:
      name - the name of the enum constant to be returned.
      Returns:
      the enum constant with the specified name
      Throws:
      IllegalArgumentException - if this enum class has no constant with the specified name
      NullPointerException - if the argument is null

    • getNumber

      public final int getNumber()
      Specified by:
      getNumber in interface com.google.protobuf.Internal.EnumLite
      Specified by:
      getNumber in interface com.google.protobuf.ProtocolMessageEnum

    • valueOf

      @Deprecated public static BiddingStrategyTypeEnum.BiddingStrategyType valueOf(int value)
      Deprecated.
      Returns the enum constant of this class with the specified name. The string must match exactly an identifier used to declare an enum constant in this class. (Extraneous whitespace characters are not permitted.)
      Parameters:
      value - the name of the enum constant to be returned.
      Returns:
      the enum constant with the specified name
      Throws:
      IllegalArgumentException - if this enum class has no constant with the specified name
      NullPointerException - if the argument is null

    • forNumber

      public static BiddingStrategyTypeEnum.BiddingStrategyType forNumber(int value)
      Parameters:
      value - The numeric wire value of the corresponding enum entry.
      Returns:
      The enum associated with the given numeric wire value.

    • internalGetValueMap

      public static com.google.protobuf.Internal.EnumLiteMap<BiddingStrategyTypeEnum.BiddingStrategyType> internalGetValueMap()

    • getValueDescriptor

      public final com.google.protobuf.Descriptors.EnumValueDescriptor getValueDescriptor()
      Specified by:
      getValueDescriptor in interface com.google.protobuf.ProtocolMessageEnum

    • getDescriptorForType

      public final com.google.protobuf.Descriptors.EnumDescriptor getDescriptorForType()
      Specified by:
      getDescriptorForType in interface com.google.protobuf.ProtocolMessageEnum

    • getDescriptor

      public static final com.google.protobuf.Descriptors.EnumDescriptor getDescriptor()

    • valueOf

      public static BiddingStrategyTypeEnum.BiddingStrategyType valueOf(com.google.protobuf.Descriptors.EnumValueDescriptor desc)
      Returns the enum constant of this class with the specified name. The string must match exactly an identifier used to declare an enum constant in this class. (Extraneous whitespace characters are not permitted.)
      Parameters:
      desc - the name of the enum constant to be returned.
      Returns:
      the enum constant with the specified name
      Throws:
      IllegalArgumentException - if this enum class has no constant with the specified name
      NullPointerException - if the argument is null